On February 1 and 2, 2018, NJ SHARES proudly teamed up with the New Jersey Devils and Prudential Center for Cool Down for Warmth, presented by PSE&G.
We are excited to report that we raised more than $220,000 from the NJ SHARES’ Cool Down for Warmth campaign with the help of local business leaders, sponsors, utility partners and many generous community individuals. The amount raised includes donations that were matched and are eligible to be matched by our partnering utility companies. Even though the event is over, donations are still being accepted at njshares.org/donate. These funds will provide assistance for approximately 600 New Jersey households who are among the 40 percent of the state’s population living paycheck to paycheck and struggling to pay their utility bills due to a temporary financial hardship.
Over the course of the two-day event, many NJ SHARES supporters sat in the Ice House to raise funds and mark NJ SHARES’ 20th anniversary of providing assistance to our New Jersey neighbors in need. Many of our participants exceeded their fundraising goals, including New Jersey Resources’ Kathy “Ice Queen” Ellis and Craig “Iceberg” Lynch, whose competition motivated their stakeholders, employees and communities’ interest in banishing one of the company’s top executives into the Ice House for 30 minutes. They far exceeded their $3,000 goal and raised $37,380! Team Icy Hot also exceeded their fundraising goal and sparked additional donations at the Ice House during their Zumbathon event led by Santiago Valdez, which heated up the plaza in front of the Ice House! Other teams that exceeded their goals – PSE&G’s employee team, South Jersey Gas’ employee team, Atlantic City Electric’s employee team, the NJ SHARES Board team, Thomas Boyd Communications' employee team and Barbara Gomes' Freezing and Frosty team.
Adding to the excitement and activities of the day, performers from New Jersey Performing Arts Center (NJPAC) arrived at Prudential Center Championship Plaza in 1920’s costume to perform a Lindy Hop promoting their play Ain’t Misbehavin’, and the New Jersey Devils took on their rival the Philadelphia Flyers bringing 15,000 hockey fans to the check out our Ice House on Prudential Center Championship Plaza prior to the start of the game.
NJ SHARES is also very grateful for the overwhelming support of our generous utility company partners and event sponsors – New Jersey Devils and Prudential Center (host/location sponsor), PSE&G (presenting/diamond sponsor), Atlantic City Electric, an Exelon Company, New Jersey Natural Gas, PNC Foundation, Jersey Central Power & Light/A FirstEnergy Company, Sun National Bank, Verizon New Jersey, Rockland Electric, South Jersey Gas, APPRISE, Inc., Catholic Charities, Diocese of Trenton and Credit Union of New Jersey Foundation.
We also extend our gratitude to our in-kind sponsors and community partners – The Salvation Army, Newark Regional Business Partnership, NJPAC, NJ TRANSIT and the Seton Hall Pirates. Additionally, we would also like to thank the following agencies who volunteered to help us onsite at the event – Freehold Open Door, New Community Corporation and Essex County Division of Community Action.
To view photos from the event, visit the NJ SHARES Facebook page and view our album entitled: “Cool Down For Warmth” presented by PSE&G.
Although our Cool Down for Warmth event may be over, you can stay connected with NJ SHARES via our website – www.njshares.org – or on any of our social media pages: Facebook – “New Jersey SHARES”, Twitter – @NewJerseySHARES and/or Instagram – @newjerseyshares. You can also receive all the latest NJ SHARES news and updates by subscribing to our monthly e-newsletter, Sharing Neighborhoods.
On behalf of all the limited income households NJ SHARES will continue to assist this year, we thank you for your generous support of our Cool Down for Warmth Ice House event!